Lisa Shamus began her marketing career in 1987 at The Walt Disney Company. Lisa worked as an account executive managing several key Disney apparel brands. While overseeing a roster of 20 licensees, Lisa learned all aspects of apparel licensing. Lisa was responsible for finding new niches for the 50 year old brand as well as carefully overseeing the marketing of the core apparel categories.
After Disney, Lisa moved on to Marvel Comics. When she joined Marvel it was a small comic book company with very little licensing revenue. During her stay at Marvel, the company went public (ticker MVL), quadrupled its number of employees and grew to be a worldwide entertainment company. While at Marvel for 5 years, Lisa rose to the position of Vice President and oversaw a $200,000,000 licensing program spanning across the globe.
In 1995 Lisa joined Hamilton Projects, one of the leading corporate and entertainment licensing companies. As Vice President of Hamilton, Lisa oversaw corporate licensing for Jeep, Dodge, Schering Plough, and entertainment properties such as Melrose Place and South Park. Lisa’s primary focus was in the online, interactive, toy and video game categories.
Lisa left the business world for a short while to raise her children but continued to work on licensing and marketing projects for various clients through her own company.
In 2007 Nextoy approached Lisa with KenKen. Lisa immediately knew that she had been presented with the opportunity of a lifetime. She jumped at the chance to be involved with launching this phenomenon throughout the rest of the world.